Process
One of my largest projects was a redesign of the website's prominent Product Page, which posed a particularly challenging task of redesigning an integral page in the path to purchase flow, while keeping it intuitive, smart and user friendly. I also designed the structure for the redesign of the website's Search interaction and the Cart page
On the UX team at B&H I used analytics, user testing sites and copious amounts of research to design intuitive interactions for B&H's user base. I would begin each project with dedicated research and analysis of what the current trends were.