My Role & Objectives
As the Product Design Manager, and the originator of the project, my role was to:
- Navigate relationships with business leadership to secure funding for the project
- Identify design system talent and assemble the best team for the project
- Help set strategy and goals as well as ensuring alignment between the PACELift team and our business and dev partners
- Help define scope and advise on gray areas
- Represent the team in strategic conversations with our business and dev partners to support the work — from design to development
- Present updates and provide air cover: communicating business wins from the project to senior leadership teams and helping the team manage scope creep
- Check in regularly to support the team and keep them on track
Background
Upon joining Vanguard as a Product Design Manager, I inherited a challenge: Vanguard's brand team had introduced Constellation, Vanguard's new design system, and mandated its use across all projects. Prior to my joining, the team was emulating Constellation's "look and feel" through custom designs rather than implementing its standardized components.
This approach resulted in significant design and development debt, highlighting the need for a more sustainable approach to design system integration.
Building the Team
I recruited individuals with exceptional visual design talent, a deep understanding of our products and existing design systems, and the ability to establish scalable processes. I prioritized:
- Stamina to handle the extensive Figma workload
- Breaking down silos between departments
This initiative not only supported the migration to Constellation but also served as a prototype for a cross-functional design team, fostering collaboration and innovation across the organization.
Managing the Project
I helped the team set clear goals and devise a comprehensive strategy to cover all our products. I regularly engaged with senior leadership teams and presented wins and updates, ensuring alignment with organizational objectives. I acted as a tiebreaker, ensuring decisions aligned with our overall strategy and providing air cover for the team. Additionally, I adeptly negotiated with business leaders when deadlines shifted and scope creep threatened our progress.
UX Improvements
Beyond a like-for-like component swap, the migration was also an opportunity to elevate the underlying user experience across our B2B products.