Guest on S1 | E48 of The Experimentation Edge podcast. I shared how our design teams at Grubhub experiment with process and user engagement — from small-cohort rollouts and merchant concept tests to AI-built prototypes and post-test user interviews — to de-risk design decisions and drive business outcomes.

Strategic Design & OBD Framework — bringing Outcome Based Design to Grubhub to help support Design/Product partnerships.

Now scaled across the design orgs at Grubhub, with a forecasted $701K–$1.05MM revenue lift from the first project.

Merchant AI Agent — an LLM-powered assistant integrated into Grubhub For Restaurants, reimagining B2B operations from static task execution to proactive, conversational business management.

I led the teams in product design strategy and oversaw execution of this net new product and experience for merchants — managing cross functional partnerships, coaching designers and aligning stakeholders through the product development process — aimed at reducing support care contacts and improving merchant NPS and satisfaction.

Driving change in a large enterprise means getting engineering, compliance, and product leaders on the same page. I led a major design system initiative that cut delivery friction across portfolios and saved millions annually.

Through this project I piloted a new, collaborative team structure previously unseen in our org, was able to ensure that all Vanguard's B2B products were WCAG compliant, provided an elevated and consistent user experience, saved the organization an average $2m annually in development costs and cut design delivery time by 30% for new projects.

I led cross-functional teams through complex domain challenges, tying our design focus directly to business targets. The result was a 41% boost in data reuse and significantly faster workflows.

Earnee is an app built to reduce friction moments in parenting while also exposing kids to the building blocks of financial literacy.

I am the founding designer at Earnee and designed the 0-1 app. Earnee is available for both Android and iOS and has over 120 monthly subscribers less than a year after launch.

I spend about 1–2 hours a month on Earnee to stay connected to design work. I find it helps me be a better design leader by drawing from my own experiences while coaching others.