I'm a design leader with 15+ years of experience across food delivery, financial services, proptech and healthcare. I've led multiple design organizations, secured millions of dollars in funding and value for the companies I've worked for, and scaled processes across large organizations.
I partner closely with Product, Technology and business leaders to shape customer-centric roadmaps and build the culture and operating model that tie design to business outcomes.
My design philosophy is rooted in practicality and functionality, aiming to solve problems for both users and the business. I lead with a servant-leadership mindset, creating psychologically safe environments where designers can thrive.
Own design for all B2B2C experiences — the 3-sided campus marketplace, corporate partnerships, the corporate B2C diner experience, merchant tooling and merchant marketing. Lead 5 designers plus UX copy and design-led research; report to the VP of Product.
Led design for Care, Logistics and Post Purchase Experience; introduced Outcome Based Design.
Led the Institutional Design team — 11 designers and 2 design leads/managers — for all of Vanguard's B2B Institutional products.
Managed designers from PD level 2 to Senior PD level 5; hiring manager for 3 of the 4.
Download my full resume here.
(philosophy)
Transparency: Don't make your team guess. Communicate honestly and often, set clear expectations and check in to make sure your team has clarity around how to best succeed in their roles.
Servant Leadership: Be your team's biggest advocate. Nurture and grow the team by providing support, encouragement, positive feedback and career growth opportunities. I've hired and promoted numerous designers across the teams I've led.
(Selected)
Strategic Design & OBD Framework — bringing Outcome Based Design to Grubhub to help support Design/Product partnerships.
Now scaled across the design orgs at Grubhub, with a forecasted $701K–$1.05MM revenue lift from the first project.
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Participant Site & FAS — the case for Constellation. I initiated PACELift, secured funding from executive leadership and oversaw the migration of all of Vanguard's B2B products to the new design system, Constellation, and developed a process for adapting design system components for our B2B use cases.
Through this project I piloted a new, collaborative team structure previously unseen in our org, was able to ensure that all Vanguard's B2B products were WCAG compliant, provided an elevated and consistent user experience, saved the organization an average $2m annually in development costs and cut design delivery time by 30% for new projects.
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Merchant AI Agent — an LLM-powered assistant integrated into Grubhub For Restaurants, reimagining B2B operations from static task execution to proactive, conversational business management.
I led the teams in product design strategy and oversaw execution of this net new product and experience for merchants — managing cross functional partnerships, coaching designers and aligning stakeholders through the product development process — aimed at reducing support care contacts and improving merchant NPS and satisfaction.
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While leading a team at Bowery Valuation, I coached a feature pod through the creation of a central comparables database that not only set the precedent for our company's data-reuse strategy but also significantly boosted our key success metrics.
Through this initiative, my team helped increase data reuse by an impressive 41% (a critical company-wide objective) and this project directly led to saving appraisers 30 minutes per appraisal report, when reusing comparables data.
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Earnee is an app built to reduce friction moments in parenting while also exposing kids to the building blocks of financial literacy.
I am the founding designer at Earnee and designed the 0-1 app. Earnee is available for both Android and iOS and has over 120 monthly subscribers less than a year after launch.
I spend about 1–2 hours a month on Earnee to stay connected to design work. I find it helps me be a better design leader by drawing from my own experiences while coaching others.
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Notable articles:
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